Picture of Loch Lomond


Glasgow City Region offers an area of contrast and opportunity for visitors of all ages.

Each of the areas that make up the Region have a unique story to tell and our strong history is there to see in our locations, our buildings, and our landscape.

We have a thriving culture, heritage, arts, shopping, events, sports and leisure offer, all year round.

At the heart of the City Region, Glasgow offers day, overnight, study, leisure, and business visitors a rich and diverse experience.

We are fortunate to be home to two World Heritage sites – the UNESCO World Heritage Site in New Lanark to the south and the Antonine Wall World Heritage Site in the north of the region. To the west, we have the stunning Loch Lomond and Trossachs National Park

Running through the Region is the River Clyde, from its source in the Lowther Hills in South Lanarkshire to its wide estuary at Inverclyde where it opens up into the sea lochs of Argyle and Bute. Five of our council areas share a coastline with the river. The Clyde is the subject of a new regeneration strategy, Mission Clyde, which will drive sustainable and inclusive growth for the city, the Region and Scotland.

Key projects in our City Deal Programme such Ocean Terminal in Greenock is creating capacity for more than 100 cruise ship visits per annum, and investment to enhance access to Glasgow Airport, will attract further visitors to the Region and enhance key aspects of the visitor journey.

Culture, Tourism and Hospitality make a significant contribution to the Regional economy employing almost 175,000 people through nearly 12,500 businesses – between 20 to 25% of the Region’s total.

In 2018, the eight councils that make up Glasgow City Region agreed to collaborate on a City Region Tourism Strategy. Working with a range of partners they will deliver an action plan to boost tourist numbers to the west of Scotland by an additional 1million over the next five years, enhancing overall visitor experience and growing spend.

The Tourism and Destination Marketing Portfolio leads in this area.

A vibrant, cultural, and hospitable place to visit